Showing posts with label Brutes and Savages. Show all posts
Showing posts with label Brutes and Savages. Show all posts

Saturday, June 6, 2015

The Madison-Felix Awards Guest Commentary III

The Madison-Felix Awards was an awards show in Buffalo New York, which ran from 1995-2005. It was put together by my friend Big Brian and I. In reality it was a parody of an awards show mixed with an open bar drinking contest. Still it was fun and irreverent and some of the best parties I've ever had. But like all good times, they eventually drifted off to the land of nostalgia. This and the next blog are dedicated to their memory.

          We now have a late entry into our guest commentary selections. Tony House has finally put finger to keyboard and unleashed his memories upon us. This will be the last commentary blog and the second to last Madison-Felix blog.


                                                                  Memories of the Madisons
       Well, for whatever reason my memory is a little hazy on this.
       What does come to mind is that I was at 9 of the 10 Madisons. I wasn't at the first one. I don't recall if Dan invited me to the second one or if I had overheard him talking about it and asked to be invited. In any case I wasn't exactly sure what to make of it that first year going. While I knew Dan, uh Rex, - oh hell, Rex= Dan and Dan=Rex - whomever it was, I didn't know all of the people Rex knew. He met some at Buff State, some from Rocky Horror and I'm assuming some from the house on Comstock. I lived three blocks away and didn't know he was there (but that has nothing to do with this story.)

       Anyways, I remember actually wearing a suit to the Madisons. It gave it a sense of elegance.

      Now comes the part where I'm mixing all the years into one thing.
      Walking into the Screening Room, Rex was there greeting people and immediately tasking people with presentation duties. There was also someone handing out ribbons of different colors each of which had some different meaning.

     There was one year when Michael Jackson was in the news for the whole kiddie touching thing. Rex asked everyone presenting to give their best Michael Jackson joke.

     I kept bringing a friend of mine, Pat. He really didn't know what to make of the whole thing but that was ok.

     Charlene mentioned the sterno can thing. When Char found me on Facebook at the end of 2008 she asked if I was Sterno Can Tony. I had no idea what she was talking about so I had her tell me the story she presented here. I have a vague memory of doing that. I'd still like to see the video for the full memory.

     And finally, the following, which I added as a comment to an earlier posting but figure I'd re-add it here:

     Brief addition to the "Free Beer" thing with respect to videos watched.

     I vaguely remember the Brutes and Savages montage. The first time it was shown, it was much later in the show. Or to phrase it a little differently, I had consumed more free beer. So what I was watching had a very surreal, bizarre quality to the whole thing, and thus, funny as hell. I seem to remember laughing hysterically as many others were too. I seem to also remember there were a few people disgusted by what was on the screen. At that point though with what we had been watching, those people shouldn't have been there.

      So the following year, when the scene was shown again, it was much earlier and I hadn't consumed quite as much beer. Due to this unfortunate circumstance I was not in quite the same frame of mind when watching the Peruvian people (or whichever South American civilization they were claiming to be) express their physical love to their beloved pack animals. Thus my reaction was a little less than enthusiastic the second time around. I think Rex might have said something about being drunker previously. Oh well.

Friday, May 15, 2015

The Madison-Felix Awards- 10 Years of Invitations

The Madison-Felix Awards was an awards show in Buffalo New York, which ran from 1995-2005. It was put together by my friend Big Brian and I. In reality it was a parody of an awards show mixed with an open bar drinking contest. Still it was fun and irreverent and some of the best parties I've ever had. But like all good times, they eventually drifted off to the land of nostalgia. The next several blogs are dedicated to their memory.

As we are winding down out series on the Madison-Felix Awards. I'm taking this opportunity to display the various invitations which were given out to people. Each of them was lovingly handcrafted from cobbled together photographs and cheap graphics, just like the show itself. Next week we will begin a series of guest blogs of people reflecting on their Madison-Felix experiences.



The first year very rough as you can see. This was when we were just the Felix awards, before we discovered another group was using the name.


                 The second year. This was when we got a little more serious and first moved to The Screening Room. Humdinger Records was Big Brian's production company at the time.



The infamous llama from Brutes and Savages. We added the caption, as I'm sure you can tell. This is my particular favorite invitation. This year we finalized the name, Madison-Felix Awards, after we learned that the previous Felix's had folded.


We got some flack for this one. People said we were promoting Nazis. But it is obvious that the character is Dopey dressed as Hitler.


Big Brian front and center. This was the year The Phantom Menace was released to our collective groans.


Our male model here was a Mr. Schultz taken completely by surprise by our photographer.


The person shown here is my mother aged three. She was not amused by our using her photo.



We didn't create the caption. We just found it hysterical.


Nothing more needs to be said here.


 The final invitation made up of all the previous ones into the shape of an X to represent our tenth and last show. We found it fitting as the last show was a "best of" series of our most well received clips.

Friday, May 1, 2015

The Madison-Felix Awards- Guess Who's Coming to the Madisons?



The Madison-Felix Awards was an awards show in Buffalo New York, which ran from 1995-2005. It was put together by my friend Big Brian and I. In reality it was a parody of an awards show mixed with an open bar drinking contest. Still it was fun and irreverent and some of the best parties I've ever had. But like all good times, they eventually drifted off to the land of nostalgia. The next four blogs are dedicated to their memory.

     An ordinary evening, or was it?
     Big Brian called me up excited, “Rex get over here. You’re not going to believe this shit!”
     Getting ready not to believe this shit, I sped on over to Brian’s. I had no idea what to expect, but I was sure it would be hilarious. All I knew was that it had something to do with the Madison-Felixes.
     It had always been our practice with the Madisons to send invitations to anyone that was going to receive our award. Those whom we could locate. I mean how do you find Alan Ormsby from “Children Shouldn’t Play With Dead Things,” or Eric Stern from “The Love Butcher?” For the first couple of years we actually held out hope that someone might condescend to reply, but by the 10th year all of those ideas were gone. We only sent them out as a joke, and sat around snickering when the “I regret to inform you that we cannot attend” letter (when they even bothered to do so) rolled in.
     This was the end of the Madison-Felixes. The last show. I actually lived in North Carolina, so most of the burden was on Brian, and he was getting tired of handling everything himself.
     The old days of it being just fun fun fun were over, and now it was more of a hassle. We worked harder at it, and the shows improved, while our enjoyment waned.  Gone were the days of creating our master tape, by hooking two VCRs together, the night before the show. I asked Brian how this happened, and we remembered back in time we would show up drunk to the show and go from there. Remember when I inaugurated the 3rd Madisons by drinking a 21 shot salute. The last being a flaming shot of Rumple Mintz? I kind of do.
     When we first started the show, our intentions were to pay tribute to the less known and forgotten masterpieces with a few jokes tossed in. That lasted a year. We quickly followed suit and descended into clips of llama fucking, Divine eating dog shit, unspeakable horrors from Salo, men getting their dicks chopped off, old women playing Russian roulette, boy in the Nazi uniform getting a blow job from his sister, an accident clip were a man gets hit by a car and flying 20 feet (met with uproarious applause) and the unforgettable girl-masturbating-with a-severed-arm clip from “Entrails of a Virgin.”
Classics like this!
     Our normal stable consisted of films like: Night of the Bloody Apes, Make ‘Em Die Slowly, I Spit on Your Grave, Children Shouldn’t Play With Dead Things, Brutes and Savages, and our ultimate award winner (7 Madison-Felixes) The Love Butcher. A film I could see win over and over and over again with out getting tired of it.
        One thing we always had each year, was our Lifetime Achievement Award, with accompanying song. It was called the Mike Horner award, after the first winner, a porno star that we enjoyed watching. Other noteworthy recipients were Don Knotts, George Peppard, Jabba the Hutt, Christopher Reeve, Alan Hale Jr., Bob Newhart etc. The purpose was to give an award to a person that everyone knew, but that was never honored. No one ever honored us back by showing up. Except for now.
     I arrived at Brian’s and bounded up to his apartment “WHAT‘S UP?” I yelled. He stood there massively, smoking a cigarette, and handed me a piece of paper.
    “Remember who we're giving the Lifetime Achievement Award to this year?” He asked with nervous excitement. Somewhere between hysterical laughter and panic.
    “Yeah, Charles Bronson.”
    “Well read the letter.”
     I looked at it. “Dear sir, I am delighted to inform you that Mr. Bronson will be honored to accept your very prestigious award…”
    I glanced over at the “prestigious” award, sitting on a dusty shelf above Brian’s TV, wedged in between his Bob and Doug MacKenzie Action Figures, and some George Orwell books. A plastic tape glued to a fake marble base. I looked at Brian.
    “What the hell are we gonna do?”
     The only other time something like this had happened was when we received a threatening letter from Faye Dunaway’s lawyers. It stated that criminal prosecution would take place if we did not cease and desist our correspondence. I say “our” correspondence, but it was really Brian’s last letter that had spawned this response. I never read it, but it went along the line of him getting upset with her ignoring us, how it wasn’t nice of her, and if she needed a place to stay then she could stay at his. Brian states that this was a joke, like when he sent out Christmas Cards full of Bible-beating “Praise Jesus” material to every Jewish name he could find in the phone book, and I believe him. Everyone who knows Brian could believe this. Still, he always had a thing for redheads.
     Charles Bronson coming to the show? THE Charles Bronson, of The Dirty Dozen and Death Wish fame. Christ? What’s he expecting? I supposed a lot of fancy big star treatment, like a place to stay or food. How cheap were the Motel 6 rates again? I suppose we could pick him up in my Mom’s Honda Civic hatchback. Does he like Cheetos? Because I could get a lot of them cheap from the corner gas station. Oh God. I’ve seen his movies. If he doesn’t like the show, he might machine-gun our entire families.
     Now it might be pointed out that he had been deceptive in offering him the award in the first place. It was a Lifetime Achievement Award, and may be flattering for someone who hadn’t received attention for some time. I believe his last film had been Death Wish 4, and for a man who had a lot of staring roles in good films, it might be a bit of disappointment to have been almost forgotten. If indeed he was. Still in your declining years and all that comes along is a pack of lunatics from Buffalo, putting on a mockery of a show, simply to have a good laugh. Is it better than nothing? Perhaps.
     Then I thought of the collection of clips we had prepared in Mr. Bronson’s honor. It consisted of lots of scenes with him killing, stabbing, shooting and garroting people, all to the tune of The Partridge Family’s “I Think I Love You.” What was he going to make of that? 
     We’ll never know. Those who attended the final outing of the Madison-Felix Award will note that there was no celebrity present. We went out as we went in. Completely ignored by the film industry at large. Bastards. While it might have been a disaster, we would have at least tried to handle it, but Charles Bronson did something to make the entire potential-fiasco go away. He died.


Hopefully doing what he loved!
     Perhaps it was the knowledge that at least someone somewhere remembered his work and that felt it was deserving of recognition, and at last he could die in peace, content that he was not forgotten. Perhaps it was the heart attack. It will be a mystery lost to the ages.
      Still to the end the Madison-Felix Awards always remained a place where those of dubious credentials and past glory could, for one night, remain among the stars.
Charles Bronson 1921 - 2003. RIP!

Saturday, April 25, 2015

The Madison- Felix Awards: The Categories of Oddity



The Madison-Felix Awards was an awards show in Buffalo New York, which ran from 1995-2005. It was put together by my friend Big Brian and I. In reality it was a parody of an awards show mixed with an open bar drinking contest. Still it was fun and irreverent and some of the best parties I've ever had. But like all good times, they eventually drifted off to the land of nostalgia. The next several blogs are dedicated to their memory.
         The categories of the Madisons-Felix’s varied over the years, but they were what set the show apart. It was the one aspect I always loved working on. Now several of them were your standard lot- Best Director, Best Cinematography, Best Actress, Best Actor, Best Supporting Actress and Actor, Best Makeup/Special Effects, Best Musical Score, Best Animation, Best Dialogue, and Best Picture .
          But we never filled them with nominees one would consider to be conventionally Oscar material or which even made much sense in the context of the category. Such as one year we gave Best Makeup/Special Effects to My Dinner with Andre. Another time we gave Best Dialogue to The Wild Bunch and showed the blood soaked finale where the only discernable dialogue was William Holden yelling, “Bitch!” at a woman before shooting her in the face. And, of course, Best Picture was always reserved for the foulest clip that we had scrounged up that year. Ones that a person would need a few drinks to laugh at.
          But, to us, these were minor categories. The ones which were expected from a fake/real awards show. Our true joy was all the others we came up with.
          Traditionally we started the show with three non-categories. Ones that didn’t mean anything to most people. Best Best Boy, Best Gaffer, and Best Key Grip- later to be replaced with Best Executive Producer. These were the slots where we decided to show great bits and pieces of films. They were the final hold-overs from the high minded notions with which Big Brian and I started the Madison-Felix’s. Great scenes from good films. 
          The categories which most interested Big Brian and I were the ones that are never seen in an awards show, not even The Razzies or Golden Turkey Awards, and perhaps with good reason.
          Awards such as:
Best Unintentional Cameo (small parts played by actors before they became famous, such as Denzel Washington in Death Wish, a fat Richard Simmons in Satyricon or John Ratzenberger in Ghandi)
Most Predictable Plot (Usually went to something obvious like Titanic or JFK or La Bamba)
The Overacting Achievement Award (Take your pick on this one)
Most Stilted Performance of a Rock Star in a Film (The whole band in Kiss Meets the Phantom of the Park, Madonna in Who’s that Girl, Paul McCartney in Eat the Rich)
 Worst Sequel (I’m sure everyone can fill in the blank here. It’s actually more valid now than when we first came up with it)
  Most Annoying Person in a Film Award (Tom Hanks in Forrest Gump, Franklin in The Texas Chainsaw Massacre- everyone clapped when he got skewered.)
The William Shatner Award for Acting Excellence (where William Shatner was nominated for every category. We did this for a few years before the joke wore thin. He first won it for Judgement at Nuremburg)
Most Annoying Use of a Child in a Film (Why were we the first to come up with this? It’s something everyone complains about!)
Most Embarrassing Skeleton in the Closet for An Established Actor (Some shit stain of a movie that an actor took to pay the bills. Ala Russ Tamblin in Cabin Boy or Henry Fonda in Tentacles. We later shortened this to the less cumbersome Most Respected Actor in a Bad Film)
 Most Smoking in a Film (The novelty of this one wore off quickly and it only lasted two years.)
Best One-liner (Bits and pieces which struck us as funny, but we canned this one after four years as the lack of context would yield little more than a chuckle.)
Pretty Boy Actor You’d Most Like to Whack (Whatever talentless collection of duckface-posing nonentities where cluttering up Tiger Beat that year)
Ditzy Actress You’d Most Like to Strangle (The sister of the previous category. Same criteria, just switch genders)

          Looking over this list fills me with such schadenfreude. The last of the regular categories were our favorite and the ones which Brain and I had the most evil joy. Most Deceiving Title might sound innocuous, but when we nominate The Greatest Story Ever Told or It’s Good to be Alive: The Roy Campenella Story you can see the cynicism bubbling over.

          Same for the next one, Best Comedic Performance in a Non-Comedic Role and we showed such wonders as Patty Duke in The Miracle Worker, Christopher Reeves in Superman, Daniel Day Lewis in My Left Foot and so on. We perhaps got too much joy from coming up with the nominations.

          The next category requires a bit of explanation. In the third year we can up with the Best Plot of a ____ award. The blank would change each year and represented a genre of film (or sub-genre, or whatever) which were pretty much exactly the same. For example the first year was Best Plot for a Zombie Film (of which at the time there was only a limited selection the Romero trilogy and Children Shouldn’t Play with Dead Things).

After that it was Best Plot for a Mind Transfer Film which is always the exact same movie over and over again (Freaky Friday, Vice Versa, 18 Again- refried crap shoveled in a new package). We then moved onto Best Plot for an Ernest Film (which really dates us a lot). It was given away by our good friend Frank, who delivered a heartfelt non-ironic speech on what the Ernest franchise meant to him and how it brought joy into his life. The next two years we did a few obvious ones Best Plot for a Police Academy Film and Best Plot for a Friday the 13th Film.
This is the one Rob hated, which is why I'm showing it.

Next was a flash of genius from Rob Leftwich- Best Plot for a Talking Pig Movie (there was a plethora of them at the time), in which he delivered a heartfelt speech on the wonders of Babe: Pig in the City. We began running out of ideas for this and it wasn’t until two weeks before the show, in a fit of adrenaline fueled inspiration, I came up with Best Plot for a Pregnant Man Film. There were exactly four at the time- The Pregnant Man, Rabbit Test, Junior, and Enemy Mine. The last one won.

The last year, completely out of concepts, we came up with Best Plot for an Awards Show- We nominated Academy Awards, Golden Globes, Grammy Awards, and The Madison-Felix Awards. Guess who won?
          Finally we come to the Lifetime Achievement Award. Initially Brian and I floundered with this, not really knowing what we wanted to do with it. Hence the first three winners: Mike Horner a proliferant porn actor from the 80s and 90s, who always played his roles with a comedic bent. If there is a comedy porn niche, he should be considered its Charlie Chaplin. And Monkeyhead, Brian’s brother. For his clips scene- every winner got a montage footage bit with a song playing in the background- we showed a bunch of monkey’s doing horrible things to each other, of one sort or another, to the tune of I’m an Ape Man by The Kinks. And then Marlon Brando where we showed clips of him interspersed with those of Jabba the Hut, with the Mr. Yuck song. I must say here that these three were all chosen by Big Brian. He thought they were a laugh riot, while I, and everyone watching, got only the mildest of chuckles.
So for the next year I put my foot down. We would only give the Lifetime Achievement Award to someone who was well known, having had a long career, but who you would never think to give an award to. Boom, we had our criteria and I must say that the audience received the award with much more applause and enjoyment as it went on.
 For the fourth year we gave it to Don Knotts to the tune of He’s Got the Look by Roxette. The fifth it was George Peppard to the tune of Duke of Earl by Gene Chandler. The sixth was Bob Newhart to He’s Got Personality by Lloyd Price. 7th was Alan Hale Jr. (The Skipper from Gilligan’s Island) to I’m Too Sexy for my Shirt by Right Said Fred. 8th, our most evil year, Christopher Reeve to the tune of Walk Like a Man by Frankie Vallie and the Four Seasons. And last, but not least, Charles Bronson to the tune of I Think I Love You by David Cassidy and the Partridge Family.
          We spent a lot of time putting these together. And reading them over on paper, it scans as just kind of cute. A novel idea, but the execution always made the crowd roar. As in a lot of these things about the show, you had to be there.



                      

Friday, April 10, 2015

The Madison-Felix Awards: Free Beer!




The Madison-Felix Awards was an awards show in Buffalo New York, which ran from 1995-2005. It was put together by my friend Big Brian and I. In reality it was a parody of an awards show mixed with an open bar drinking contest. Still it was fun and irreverent and some of the best parties I've ever had. But like all good times, they eventually drifted off to the land of nostalgia. The next five blogs are dedicated to their memory. 
        One of the reasons for the resounding success of each Madison-Felix awards was, apart from Brian’s rapier wit, was the presence of an open bar. Nothing brings a person around for some evil humor like a few pints of free alcohol. The mantra of the Madisons, screamed out over and over again with increasing vigor and violence as the night went on, was “Free Beer!”
            Unfortunately the phrase was not entirely accurate. We had often joked that Madison’s operated on a budget of $5, but in reality the renting of a hall, a buffet, and an open bar, didn’t come cheap. Thus each “invitation” to the Madisons cost around $20. And it was up to the individual to make sure they got their money’s worth. Most people did their damnedest.
            The selection was not a connoisseur’s dream, but a person was given a choice: Wine or beer. What kind of wine? Red, of course. Sometimes there was a blush as well. What kind of beer? The alcoholic kind. The kind you didn’t mind the taste of after the fourth glass. But then to sample a crafted beer wasn’t the point of the exercise, to be pleasantly shit-faced was.
            The essence of “Free Beer” allowed a person to wallow in the guilty pleasure of an extremely nasty film clip or laugh out loud at the nastiest joke Brain could spit out. Perhaps they would have laughed anyway, but the beer gave them the extra excuse. A reason to tell themselves or to a date who was appalled by the show (more than a few of them over the years).
            “Hey baby. I was really drunk. I didn’t really understand what was happening. I was only laughing because everyone else was. Those people have some issues.”
            It would certainly help to explain some of the uproarious cheers, applause, and laughter that some of our winners received. One that struck me was the infamous finish to the 7th Madison-Felix awards. For “Best” Picture that year we presented a putrid gem from the depths of Tokyo called Entrails of a Virgin. I had randomly purchased a copy of the film at a convention and just looking at the cover of it (not the one pictured here) made me queasy. It was a Japanese horror porno flick with no subtitles, but you didn’t need to understand the “plot”.
            The scene we selected occurred at the end of the film and involved a woman, in a dank cement warehouse, masturbating with a severed arm. The limb then grows into a demonic-zombie creature for some reason and inserts the same arm inside of her vagina. The monster then proceeds to pull out her intestines and other sundry organs through the aperture. A horrific sight. The crowd’s reaction? Cheers, clapping, whoops of enjoyment. How much of that was the beer talking?
            Another example is a snippet we dredged up from one of the nastier crags of the internet. It wasn’t from any film or TV show, but was shot on a video camera (this was before every cell had a camera attached). I believe that it was part of some injury insurance scam which went horribly wrong. It begins with a man walking out of a store. The camera follows him down the sidewalk and he steps into the road without looking. Bam! A red Toyota smacks him so hard that he flips over backwards, his leg bent in an odd angle, and his head splatters across the asphalt. Over the audio of the street sounds some joker (not us) had placed a happy little jingle reminiscent of the munchkins from the Wizard of Oz. People’s reaction to this? Outraged mumbling? Finger wangling? A lynch mob? Of course not! There was a colossal roar of laughter when the man’s head hit the pavement. Even my mother let out a grudging bark of humor. Did alcohol have anything to do with the reaction? Naturally. There was a reason why we always kept the worst for last.
            Such as in the case of the banned cartoon Scrub Me Mama with a Boogie Beat a classic piece of early forties racism which contains every old-school stereotype of black people. The paper thin plot revolves around a fashionable young urban black lady who returns to her home of Lazytown to wake them up from their idleness with the hep new beats of modern jazz. This was procured for us by the late Jeff Death and was the last cartoon on a battered VHS tape of old public domain animation he had fished out of the dollar dump bin at his local Blockbuster Video. Howls of laughter from the audience.
            But probably the best example of a booze fueled applause generating piece was the celebrated winner of the 2nd Annual Madison-Felix Awards, Brutes and Savages. This was a little number put out by Gorgon Video, the same people who brought us The Faces of Death series. And like those fine films Brutes and Savages is a hodgepodge of scenes of brutality (some fake, some not) compiled together under the schizophrenic auspices of being a documentary. We showed two different clips over the years, both of which received standing ovations but for different reasons.
       The first was a scene supposedly showing a manly rite of passage of some Indian tribe in the Amazon rain forest. The first thing that strikes the viewer is how the film stock keeps switching. First we see the boys looking around nervously, venturing into a muddy river. Then it jumps to some sepia toned stock footage of alligators running into a river (no doubt lifted directly from Mutual of Omaha’s Wild Kingdom). 

     We see the boys pointing and yelling. Then we see an obvious alligator puppet moving down the river unaware apparently, of the camera directly behind him. There’s a close up of a boy screaming. Then the film stock jumps to a person, who is noticeably not the same boy, being mauled by a rubber alligator head in a crystal clear pool. You can see the alligator’s teeth bend on the man’s arm as he struggles. There’s a shot of a rubber hand floating in the river, then back to the pool where the rubber alligator chomps on a fake human head. And it ends with the smug narrator informing us that 70% of the tribe’s youth did not survive the rite of passage. Which in my book means that they would’ve been long extinct. Everyone loved it for its obvious falseness.
            But the one which caused the most cheers was the (not-faked) scene of llama fucking. Apparently a group of villagers in the Andes Mountains have a yearly fertility ritual where they take turns simulating sodomizing a llama. It is shown… well not in pornographic detail, but enough so that there is no mistake what is happening. This is how the film ends with a view of some villager’s buttocks rhythmically thrusting back and forth into the camera lens. All the while the narrator describes the act as a perfect symbiotic relationship of man and nature, and how the men were showing respect to the earth goddess.
            And as the ass cheeks fade away, the narrator says, “This may seem odd to us, but what if these men came to our culture with our wars, and our crime, and our pollution? Who would then be considered the brute? And who the savage?”
            This rebuke of our culture is rather ironic, as not twenty minutes before, when showing some Incan pottery depicting homosexual acts, the narrator condemns the Incan civilization as a barbarous, brutal culture, which died out because they had degenerated to such foul practices.
            So according to Brutes and Savages bestiality is a noble tradition, but homosexuality… that’s just pure evil. Needless to say the llama immediately became the show’s mascot.
          Stay tuned for more Madison-Felix material. Free Beer!